Lots of visitors to our website have inquired about the jovial raisin bread shown on our “Why WOM?” page. Although this particular image is a collage of two different photos, the raisin bread portion is not the result of Photoshop or other digital manipulation. It is a real-life loaf I baked a few years back. Here is the story… Continue reading
News & Perspectives
The Volusion Hype
If you are anywhere close to thinking about launching an e-commerce site, think before you jump to the Volusion camp.
In the last four weeks we have seen a massive surge of Volusion advertising on almost every corner of the Internet. What are they selling, and why are they so zealous?
Stay tuned for our analysis of what Volusion is selling and why you probably don’t need it.
New support center created for WOM clients
To better serve our clients, Watershed Online Media has implemented a new tool designed for them to submit requests for support, change orders, and other requests. Continue reading
New WOM phone number effective Nov. 14
Want to reach us by phone? Watershed Online Media has a new telephone number – 1-978-378-3110 – courtesy of the suite of Skype telecommunications services. Our Skype account includes video conferencing and other collaborative tools which enable us to provide training, support, and other client services in the most cost-effective way. (Note: Fellow Skype users may contact us directly at our Skype number: WatershedOnlineMedia8845.) Continue reading
Happy Dog Directory switches from print to online
Publisher Janet Rivers of Stoneham, MA, recently made the bold (and forward-thinking) move to shift her print publication, Happy Dog Directory, to an online venture. Watershed Online Media was her choice for the recasting of her brand. Continue reading
Is your web site a PDF land mine?
These days, most web hosts provide their clients with more than enough storage space to publish a site that is rich with visuals and content. Why then, are some businesses still packing too much of their important information into PDFs instead of displaying the content online? Continue reading
Campaign to kill IE6 gains momentum
As reported earlier, a tsunami-like surge of opposition to Internet Explorer 6 — the outdated, buggy browser installed on all too many PCs since the year 2001 — is building. Google announced that it plans to phase out support for IE6 by the end of this year. Now, several new ninjas are stepping up to expedite the browser’s demise…and not a minute too soon.
We’re proud to join forces with the folks who are fighting the good fight — all in the name of websites that display the way they should, without shimmy-shake, overlapping text, and other bugaboos that most viewers blame on designers rather than software. Continue reading
For better photos, remember the hands-and-feet rule
At some point in your website design efforts, you will find yourself in need of photographs that represent your key constituents and players: customers, board members, volunteers, etc.
The typical approach for inexperienced photographers is to set up their shots with the subjects in a row — like a criminal lineup, or a picture out of a vintage Chamber of Commerce annual report — and to stand so far away that the background (usually an ugly function room, office, or hallway) dominates. Continue reading
Does your e-commerce site mark up delivery costs to overseas troops?
With everything else they have to think about, the last thing a U.S. soldier stationed overseas should have to deal with is marked-up shipping costs on purchases made from state-side e-commerce sites.
And yet, as Sam Thacker, a blogger for AllBusiness.com, points out, this is what many of our troops encounter when they attempt to do a little online shopping from their posts. In a recent article, Thacker writes: Continue reading
Be careful what you ask for…
As one of the only web design firms in our area that specializes in client-managed websites, we sometimes find ourselves in a tough situation. We want to give our clients what they ask for — “We want to be able to make changes without calling our web designer and getting billed” — but we also want to offer up a dose of reality. Continue reading

