How to add a hyperlink

To add a link to a page or post, all you have to do is write your content. When you get to the point where you want a link to appear, type the link text. Then highlight it. When you highlight the link text, two icons will appear in your editing menu bar.

Be sure to keep the http:// prefix in the address!

Click “open link in new tab” if you are linking to an external website. If you are linking to a page within your site, leave the box unchecked. That’s all you have to do!

PS – If you want to eliminate the link, simply highlight it and click the broken link icon. All done! (Be sure to click “Publish” or “Update” to make sure your changes are saved.)

 

 

 

Did Windsor Button Shop have to die?

IMG_SewButtonBWIf your business is on the ropes, read on. You might think twice about pulling the plug.

The story in The Boston Globe broke my heart. Seventy-seven years after its founding, Windsor Button Shop — an iconic destination for anyone who sews, knits, or needs a geegaw to attach to a piece of clothing — is closing its doors.

I was a steady customer of Windsor from my first days as a new Boston resident, after being told by my West Virginia mother who once lived in Beantown, “Go to Windsor Button Shop. They have everything.” Every Saturday morning of my life, I left whatever apartment I lived in to travel to the garment district: first to buy fabric and a pattern for a Saturday night date at one of a few special textile merchants, and then to Windsor to purchase my “findings” — a sparkly zipper, a frog closure, mother of pearl buttons with rhinestone centers, silk ribbon and rayon tape. Continue Reading→

What you and Oscar have in common

Lincoln-Movie-Poster-1536x2048_extra_bigOscar buzz is everywhere. “Did you see that movie?” “Lincoln, Lincoln, Lincoln.” “I’ve never heard of the bathtub.” Etc.

If people are thinking and talking Oscar lingo, you need to find a way to capture the spirit and write relevant website content that taps in to these popular keywords. It may seem like a stretch for you to connect Beasts of the Southern Wild to your own business, but there’s a way. Continue Reading→

Why and how to update your website browser

In response to our “Tough Love” post about internet browsers, here is a follow-up for readers who don’t know how to download and install an update.

The term “browser” refers to the software application that makes it possible for you to see websites on the Internet. Browser software comes installed on your computer: the standard (or “default”) browser for PCs is Internet Explorer, made by Microsoft; the standard for Macs is Safari. Continue Reading→