If Facebook is your only online tool for marketing, you might wonder why your business isn’t thriving. Despite the lofty enrollment and usage stats which FB supporters like to quote, placing all your eggs in the FB basket is a big mistake. Here are five reasons why you need to scramble your online communications mix. 1. […]
Over the weekend, I had an opportunity to share a conversation with a former Constant Contact engineer who recently launched his own gourmet hot sauce business. You’d think he would be blogging and e-blasting his brains out for his new enterprise, given his skill and experience with social media. But you know what he told […]
Lots of visitors to KateBroughton.com have inquired about the jovial raisin bread shown on the “Smile” page. Although that particular image is a collage of two different photos, the raisin bread portion you see here is not the result of Photoshop or other digital manipulation. It is a real-life loaf I baked a few years […]
The story in The Boston Globe broke my heart. Seventy-seven years after its founding, Windsor Button Shop — an iconic destination for anyone who sews, knits, or needs a geegaw to attach to a piece of clothing — is closing its doors.What does this have to do with websites? Bear with me.
Oscar buzz is everywhere. “Did you see that movie?” “Lincoln, Lincoln, Lincoln.” “I’ve never heard of the bathtub.” Etc. If people are thinking and talking Oscar lingo, you need to find a way to capture the spirit and write relevant website content that taps in to these popular keywords. It may seem like a stretch […]